People ask me about the name.
RBI stands for Resilient Business Infrastructure, which tells you what we do. But RBI is also a baseball statistic. A Run Batted In. And that’s not an accident.
Baseball is, at its heart, a game of strategy and execution. The manager’s job is to develop the plan, build the lineup, and put every player in the best possible position to succeed. He studies the matchups, calls the signals, makes the substitutions that shift the odds in his team’s favor.
But once the ball leaves the mound, the outcome belongs to the player. The manager controls preparation. He doesn’t control execution.
I’ve thought about that dynamic for a long time, because I think it describes consulting at its best.
My job isn’t to run your organization. My job is to build the systems, clarify the structure, and develop the operational readiness that allows your people to perform at their highest level without needing me in the room. The win belongs to your team. I’m responsible for making sure they’re ready to take it.
The RBI statistic captures something similar. An RBI isn’t just about the batter at the plate. It happens because the whole system worked. Someone got on base. Someone advanced the runner. Someone set up the situation where a run could score. The batter gets the stat, but the whole team built the inning.
That’s what good operations look like. Not one person heroically carrying everything, but the right people in the right roles executing well-designed plays so that when the moment comes, someone can step up and drive the run home.
We named the firm RBI because we believe our job is to build the innings that make your wins possible. Not to be the hero. To build the conditions for you to be one.
We put runs on the board. And we build the innings that make it possible.
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